The Toka Book Review Policy


What you should include in your review request to make it easier for both of us

  1. Toka Parent and Toka Box only publish book reviews and feature books that we think are relevant to our audiences. Toka Parent caters to resident Indians and non-resident Indians respectively, while Toka Box features Indian books that have a South Asian focus.
  2. We also adhere to a certain standard in terms of writing, illustration and production value.
  3. If you want us to review your book, please send us either one of the following
  4. - An e-copy
    - A hard copy
  5. Sending us your book does not guarantee a review from us.
  6. There are many reasons why we read a book and decide that we won’t review it. It could be one of the following reasons:
    - If we think that the book is not relevant to our readers
    - If we feel that the book doesn’t meet our standards and guidelines.
    - If we didn’t connect enough with a book. We are passionate about children’s literature and we want to bring the best books to our readers.
    - We don’t publish outrightly negative reviews. If you want us to tell you why the book didn’t work for us, we’d be happy to send you a short and structured feedback.
  7. When we do publish a review, we would like to be as creative and articulate as possible, and many times, we would also like to point out aspects of the books that we feel could be improved. We value our freedom of expression greatly and we won’t change a review’s slant if it doesn’t please a publisher or a reviewer. We also like to have complete control over our reviews — in terms of how we interpret a text or even the number of words we use for a review. However, we don’t publish outright negative reviews.
  8. We do not guarantee monetary conversions or direct marketing outcomes from our reviews. A book review or a blog post on a book is only a small part in what should be a well-planned marketing campaign and on its own doesn’t guarantee direct conversions.
  9. We also run the following on our website:
    • Author interviews
    • Book Giveaways
    • Contests
    • Exclusive book cover reveals
    • Instagram takeovers by children’s authors
    • Guest blogging
    For all of the above, we charge a nominal admin fee of Rs. 1500/22 USD. This covers the widgets, our two-week social media campaigns and two-week email marketing that we carry out, apart from a review. The social media campaign includes
    1. Two Facebook Posts a Week
    2. Two Tweets a day
    3. Two Instagram Posts a Week
    4. Two Pinterest Pins a Week
    5. A dedicated email newsletter to our many targeted subscribers
    6. A generic email newsletter that indirectly promotes our blog post on the book
  10. Again, with our social media campaigns, we do not guarantee numbers in likes and shares. We believe in promoting our posts and material organically. Having said that, so many books have received word-of-mouth buzz and huge contest engagement based on our campaigns. Some of the well-known ones have been Natasha Sharma’s book from Harper-Collins, newbie author Sowmya Putta’s debut book , and so many more.
  11. Towards the end of the year, we will have the Top 10 South Asian Books list that we will publish. We will pick the best books out of all the books we have reviewed the previous year. We are very excited about this list and we hope to grow and popularize it in a huge way in the years to come.
  12. With Toka Box, sending us a book does not mean that we will feature it in our boxes. If we do like it but cannot find a place for it in our boxes, we will post a review (see above for review guidelines) or even choose include it in our curated Toka Shop.
  13. If Toka Box does include your book in one of the boxes, we reserve the right to use the general idea of the book to create supplementary artwork, worksheets, DIY projects, etc. For example, for ‘When Bholu Came Back,’ we created a board game featuring Bholu from scratch.

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